![]() ![]() Adoption rates have soared, with over 400 RTX games and applications available, with adoption of DLSS 3 happening 7x faster than its predecessor. This potent combination of third-generation ray tracing and DLSS has resulted in a 16x leap in ray-tracing operations per pixel over the past five years. These innovations enable even the most demanding games to simultaneously implement multiple ray-tracing effects or even full ray tracing, also known as path tracing, for unparalleled realism and immersion. Ray-tracing performance has also significantly improved, thanks to advancements like Shader Execution Reordering (SER), cutting-edge Opacity Micromap, and Displaced Micro-Mesh Engines. Exceptional responsiveness is maintained through NVIDIA Reflex, which reduces input lag between devices and monitors. With DLSS 3, AI-powered frame generation creates new, high-quality frames for smoother gameplay, rendering seven out of every eight pixels in a scene. The RTX 4070 allows the latest games such as A Plague Tale: Requiem, Dying Light 2, Microsoft Flight Simulator, Warhammer 40,000: Darktide and other demanding titles to run at over 100 frames per second, thanks to DLSS 3, as well as popular games such as Battlefield 2042, Call of Duty: Modern Warfare II and Marvel’s Guardians of the Galaxy that support DLSS 2. “With prices starting at $599, the RTX 4070 is an amazing upgrade for gamers running on previous-generation GPUs.” Play at 100+ FPS at 1440p With DLSS 3 “Making sure games are ‘RTX ON’ with both ray tracing and DLSS has become a top priority for the majority of PC gamers,” said Matt Wuebbling, vice president of global GeForce marketing at NVIDIA. Today’s PC gamers increasingly want super-premium visual experiences, with 83% of GeForce RTX 40 Series desktop gamers enabling ray tracing and 79% turning on DLSS, a revolutionary breakthrough in AI-powered graphics that massively boosts performance, now in its third generation. ![]() Wednesday, Ap– NVIDIA today announced the GeForce RTX™ 4070 GPU, delivering all the advancements of the NVIDIA ® Ada Lovelace architecture - including DLSS 3 neural rendering, real-time ray-tracing technologies and the ability to run most modern games at over 100 frames per second at 1440p resolution - starting at $599. ![]() Stream and Create Faster With RTX Acceleration and Advanced AI Tools Play the Latest Games With Max Settings at 1440p Resolution ![]()
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